Amazon is one of the most popular e-commerce websites today. In fact, Amazon has a market share of 37.8% of the US e-commerce market.
Being a seller on this platform, you definitely want your listing to be on the top. This will help you be more visible to your target audience and drive more sales.
If you’re struggling to enhance the search ranking of your listings, there are different tips and tricks to overcome this hurdle. So come on, let’s get started!
1. Conduct a Keyword Search
Remember, customers always search for specific words or phrases when they want to buy something. So, you need to conduct a keyword search to check how relevant your products are to the keywords that customers are searching for on Amazon.
For example, if you sell women’s jewelry, you have to make sure your products are among the first ones to pop up whenever a customer enters words like “women’s multipurpose jewelry” or “jewelry for women.”
Take a look at your competition and see how they’re conducting a keyword search. Think of both short-tail and long-tail keywords to cater to both broad and specific search items.
However, if you’re not sure how to go about this, contact a reliable Amazon account management services provider. They’ll take care of everything, from basic account management and advertising to SEO, keyword search, and content.
2. Make Use of Bullet Points
Amazon provides up to 5 bullet points to provide a short description of the product and its uses.
Make sure you use this description space to your advantage by providing a clear and accurate description. Fit in all your keywords in the bullet points to have a better SEO ranking.
Moreover, the language should be clear so that any customer who checks your product description can instantly understand its uses so they can make their buying decision immediately.
Even if customers don’t read the description in detail, Amazon’s algorithm will give great importance to it and boost the ranking. Use the most helpful keywords in the beginning and then move on to the less useful ones in the bullets.
3. Have a Good Product Title
Amazon allows up to 200 characters, including spaces, in its product title description. Most sellers use vague titles that have little to no relation to the product. You have to write a title that clearly explains the product instead of filling it with random keywords.
Instead of writing a short 80-word title, use a longer and more descriptive one without filling in too many keywords.
For example, if you’re offering a multipack of 100 tissues in a box, add phrases like “Tissue Box (100-pack)” instead of “Tissue Box 100” to make it more clear.
Add the product quantity, size, important features, and who the product is meant for to stick to Amazon’s new product title policy.
4. Add Clear Images
One major mistake many sellers make is uploading blurry or low-quality images of their products. Not only does this look unappealing to customers, but Amazon’s algorithm also lowers its SEO ranking.
For improved ranking, upload high-quality photos of the products from every possible angle. This is because products with comprehensive images have much lower return rates.
So, for example, if you sell furniture items, add photos along with the dimensions of each angle.
In addition, make sure that the product image accurately matches the description. If you sell wooden furniture but upload images of ply furniture, customers won’t be impressed.
5. Get Positive Reviews
Needless to say, products that have a large number of positive reviews have better search rankings. For this, your product needs to be effective, affordable, and deliver on its promises.
Even though this might seem like an obvious thing, creating a quality product will significantly increase your chances of getting a better search ranking.
Amazon also allows you to send a one-time request for a review straight from the “Orders” page. If it becomes a too tedious task to handle, you can consult an Amazon listing optimization agency . You can also send out review automation that automatically sends requests for reviews.
Conclusion
If you’ve just started selling your products on Amazon, it can take a bit of time before your products really start to kick off. Make sure to create back-end search terms and adjust product prices to drive sales.
Lastly, if you’re short on time or staff, rely on Amazon account management services, and they’ll help you rank much better within no time!
